WHO Establishes New Collaborating Centre for Alcohol Policy and Public Health

June 10, 2025 - 10:01

The World Health Organization (WHO) Department of Health Promotion has officially designated the Institute for Social Marketing and Health (ISMH) at the University of Stirling in Scotland as a new Collaborating Centre focused on Alcohol Policy and Public Health Research. This initiative aims to enhance global efforts in addressing alcohol-related health issues through rigorous research and effective policy development.

The new centre will serve as a vital resource for WHO and its member states, facilitating the sharing of knowledge and best practices in alcohol policy. It is expected to contribute significantly to the evidence base surrounding the impact of alcohol consumption on public health and to support the formulation of strategies that promote healthier choices among populations.

This collaboration underscores WHO's commitment to tackling the challenges posed by alcohol use, which is a major risk factor for various health conditions worldwide. By leveraging the expertise of the ISMH, WHO aims to foster innovative solutions that can lead to improved health outcomes and reduced alcohol-related harm.